A YouTube video ad campaign built to increase brand awareness among students preparing to study abroad, and their parents, in Nashik, Maharashtra.
For this brand, we ran a YouTube video advertising campaign aimed at increasing brand awareness among students planning to study overseas and their parents, with location targeting focused on Nashik, Maharashtra and interest-based audience targeting.
Our work covered audience research and targeting, Google Ads campaign setup, YouTube video ad optimization, budget management, and ongoing performance monitoring and optimization. The campaign reached a highly relevant student audience with over 1,600 video views, maintained a low average cost per view of ₹0.28, and achieved a 30.96% view rate.
"Reached a highly relevant student and parent audience while keeping cost per view low and engagement strong."