A YouTube video ad campaign built to increase brand awareness and promote admissions among Class 12 students and their parents.
For Shri Vaishnav Commerce College, we ran a YouTube video advertising campaign targeted at students completing Class 12 and their parents, with location-based targeting built around the college's admission market.
We handled audience research and segmentation, campaign setup, YouTube ad targeting, budget optimization, and ongoing performance monitoring throughout the campaign. The campaign generated 53.5K video views while maintaining an exceptionally low ₹0.08 average cost per view, and achieved a 62.85% view rate.
"Honest weekly reporting and a campaign strategy that got many conversions — the view rate was 55%+. A great partner to work with."